BREAKUP
By the end you'll have two files, a Business Profile and a Voice Profile, loaded into a Claude Project. From then on, every chat you open in there starts already knowing your business.
Your AI only knows what it picked up by accident. Six months of random chats is not a business brain. Today you tell it on purpose. And you don't have to leave anything to do it. You're adding Claude and setting it up right from day one. Keep whatever else you use.
Work through it in order. Want to split it? Think tonight, Speak and Work tomorrow. Your progress saves.
How this interactive guide works: Each step has a prompt ready to copy into your AI. Paste the output into the text box below it. At every compile step, and at the very end, you can download everything as a clean markdown file ready to upload into Claude.
Not coming from another AI tool? No problem. Every round has a Starting Fresh box with plain-English questions you can answer yourself. Same result, no prior AI required.
🔒 You paste your answers here because this tool builds the formatted file for you. Everything stays in your browser. Nothing is sent anywhere and I never see it. Hit Download Progress in the top banner anytime to save a backup.
Before you paste anything, read this. This tool lives in your browser, not on my server. I can't see a word you type, which also means I can't rescue it. If you close the tab without saving, it's gone, and there's nothing on my end to pull up. So hit Download Progress in the top banner as you go.
The tool is here for one reason: it's easier. Paste your answers in and it builds the markdown file for you at each compile step. Don't want to? Copy the prompts, run them in your AI, and at the end ask it to compile everything into one markdown file. Or keep your own doc. Same result.
And yes, Claude built this whole thing. I described it, it wrote it. Consider that a glimpse of what gets possible once it actually knows your business. 💅
Custom Instructions / Preferences
Open your AI's settings. Anything you've saved about yourself (custom instructions, preferences, a personality note) goes into a doc on your computer.
Memory / Saved Context
If it has a memory feature, grab that too. That's everything it picked up about you along the way. Save it, then start Round 1.
Nothing to grab. Every round has a Starting Fresh box with plain questions. Answer those and you're in.
▶ Quick heads-up: what to expect from your AI (click to expand)
If it comes back weak, reply with one of these:
• Too short? “Go deeper. Pull from everything you actually know about me. I want specifics, not generalities.”
• Refuses? “Do your best based on what you do remember. Guess from patterns and flag it so I can confirm.”
• Sounds robotic? Normal. AI defaults to generic. We fix the tone in Speak and again in Work Round 3.
• Hallucinating? You’re reviewing every round anyway. Delete what’s wrong before you move on.
Think is where it starts. Seven rounds, and by the end Claude has the full picture: who you are, what you sell, who you sell to, how you work. That's your Business Profile, and everything after this runs on it.
▶ Starting fresh? Answer this instead
• Family, relationships, what matters most?
• How do you spend your time?
• What are you working on personally?
▶ Starting fresh? Answer this instead
• What gets in your way?
• How do you make decisions: gut, research, or both?
• What are your big, audacious goals? The ones you might not say out loud?
▶ Starting fresh? Answer this instead
• How is it structured: solo, team, contractors, partners?
• What’s your brand name and how do you describe what you do?
• Tagline or go-to positioning statement?
If you’re early stage, just share where you are. We’ll go deeper on clients and offers next.
▶ Starting fresh? Answer this instead
• What’s actually going on in their world right now?
• What have they already tried that didn’t work?
• What do they really want?
• What would make them trust you enough to invest?
▶ Starting fresh? Answer this instead
• For each offer: what it is, price, who it’s for, what transformation it delivers, how it’s delivered.
• How do your offers connect? Where does a client usually start?
Only have one offer right now? Totally fine. Just describe it.
▶ Starting fresh? Answer this instead
• What kind of content do you create? What topics do you talk about?
• Any funnels, freebies, email sequences, or lead magnets running? If you are just getting started with content or marketing, share where you want to show up and what you want to be known for.
This is the final round of Think. It’s your catch-all for the quirks, the context, the things that would take a new hire six months to figure out. The unwritten rules. The “we don’t do it that way” stuff. The context only you carry.
This round is often the most valuable one. Don’t skip it.
▶ Starting fresh? Answer this instead
• Context only you carry that a new hire would take 6 months to figure out?
• Anything else someone would need to know to truly get you?
Compile Your Business Profile
Everything from Think, in one file. You'll upload it in Work.
⚠️ Download before you close this tab. If you close this browser without downloading, you will lose all of your work. This is your only copy.
📂 To open your .md file: Mac right-click the file, Open With, TextEdit. Windows right-click the file, Open With, Notepad or WordPad.
🔍 Read it before you move on.
Your AI remembered some of this wrong. Old projects, outdated numbers, things you said once and never meant. Open the file, keep what's right, fix what's off, delete what doesn't belong. Everything else you build sits on this.
Think is done.
Take a breath.
You just gave Claude more context about your world than most founders ever bother to. That’s not nothing.
Speak is next. Three rounds. Then Work.
stretch. drink water. keep going.
Your progress auto-saves in this browser, but if you close this tab without downloading, it’s gone. If you’re taking a real break, hit Download Progress in the top banner first. You can reload anytime with Upload Progress.
▶ 💛 Heads up: this is your Voice Profile v1 (tap to read)
The version you’re about to build gets Claude from “generic AI” to “sounds close to me.” That’s huge. For most people, that’s enough to ship.
If you want “sounds exactly like me wrote it” (cadence, signature phrases, structural tells, the whole thing)... I'm building something deeper for exactly that. It's not ready yet, but get on the waitlist if you want first access when it drops. For now, this is enough. Keep going.
Speak locks in how you actually write when you're in flow, how you show up in your content, and how you like to work with AI, so Claude picks up your rhythm and not a textbook's.
Three rounds. One Voice Profile. Round 3 is your own writing. Don't skip it.
▶ Starting fresh? Answer this instead
• Direct or warm?
• Want someone to just get it done or check in first?
• What makes you feel like someone actually gets you?
• What makes you cringe?
▶ Starting fresh? Answer this instead
• Want to be challenged or want someone to just execute?
• How do you think and work out loud?
No wrong answers. Just describe your natural style.
Find 3 to 5 pieces of content you have written that felt most like you: captions, emails, copy, anything. Label each one Write Like This. Paste them below.
If you already have a saved doc of your writing, pull your best examples from it and paste them here. Don't upload the whole doc. Curate it. What goes in this box becomes part of your Voice Profile, and that single file is what Claude will reference every time it writes in your voice. Make it count.
Compile Your Voice Profile
Everything from Speak, in one file. You'll upload it in Work.
⚠️ Download before you close this tab. If you close this browser without downloading, you will lose all of your work. This is your only copy.
📂 To open your .md file: Mac right-click the file, Open With, TextEdit. Windows right-click the file, Open With, Notepad or WordPad.
▶ 🔍 Read every line before you move on.
Your AI took a swing at how you sound, and it doesn't always land. Keep what's true. Fix what's off. Delete what isn't you. This is the file Claude reads every time it writes for you.
A Project is a folder inside Claude that holds files and instructions, and every chat you start inside it reads them first. That's your Business Brain. You're building one now. The files are yours. Take them anywhere.
Setting up:
- Go to claude.ai and sign in.
- Left sidebar → Projects → New Project.
- Name it "[Your Name or Brand Name] Business Brain."
- Leave "What are you trying to achieve?" blank. Claude doesn't use it to read your files.
- Click Create project.
Claude may ask if you're a founder, consultant, or marketer. Pick anything. Then star the Project so it pins to your sidebar.
▶ First time in Claude? Three things that work differently (tap to read)
Projects hold your stuff. Chats don't. A regular chat is a conversation and nothing more. A Project is a container with files, instructions, and every conversation you have inside it. What you upload today loads automatically in every chat you start in there, forever. That's the whole reason we're building one.
Start your chats inside your Project. That's the whole habit. When you open a new chat in there, Claude reads your files and your instructions before it says a word, so it already knows your business, your offers, your people, and how you like to work. Nothing to paste, nothing to re-explain. And because all of that reloads every time, new chats cost you nothing. Start a fresh one whenever a conversation gets long. The only thing you lose is that one thread.
Three layers, three jobs. User Preferences ride with you everywhere in Claude. Project Instructions apply inside this one Project. Memory is a note Claude writes to itself as you go. You'll see it next to Files. Don't fill it in, don't paste your profile into it. See it, wave at it, keep going.
Your Business Profile is the left brain: the facts, the offers, the people, how it all runs. Your Voice Profile is the right brain: how you sound and how you think. Claude needs both or it's working with half a head.
Upload to the Files section inside your Project, not the chat window. A chat attachment is one-time. It won't load in future conversations and your Business Brain stays empty.
Quick steps:
- Open Your Business Brain Project in Claude.
- On the right side of the Project page, find the Files section with the + sign next to it.
- Click the + sign and upload your Business Profile .md file.
- Click the + sign again and upload your Voice Profile .md file.
- Confirm both files appear listed under Files. If you see them, you're good.
Backup, if you want it
One file with everything you typed. Upload it alongside the other two.
Project Instructions are the short directive that sits on top of your Project. It loads every single time you open a new conversation inside Your Business Brain. You're not writing these. Claude is. It just read your Business Profile and Voice Profile, so it already knows how to instruct itself.
▶ ⚠️ Do NOT skip this next part (tap for the story)
The first version of your Project Instructions will read like a robot wrote them because it did. And every conversation inside your Business Brain gets filtered through them.
The fix is the second prompt below. Run it right after the first one, before you paste anything into your Project Instructions field.
Drop the rewritten version into Project Instructions
Copy the rewritten version, not the first one. In your Project, click the pencil icon next to the Project name (or the three-dot menu, then “Edit project details”), find Project Instructions, clear the starter text, paste, and save.
Done. You just gave your Business Brain a personality. 💅
User Preferences load in every Claude conversation, not only inside your Project. It's the setting that makes a random chat anywhere in Claude still know who you are.
Paste it: profile icon (bottom left) → Settings → Profile → User Preferences. Paste, save. Done. Every chat you ever start, forever. Even the random ones. 💅
That first line, "always begin by addressing me by my first name," is your canary. When Claude stops using your name, the chat's gotten too long. Open a new one inside your Project. Nothing's lost.
This is the moment you find out if it worked. Open a fresh conversation inside Your Business Brain and run the prompt below. If it sounds close to how you'd actually say it, your Business Brain is alive and you are officially done.
What "passing" looks like
It should sound close to how you'd actually say it. Close enough that you nod, smile, maybe laugh. If it nails the vibe, you're done with this workbook. Move on and celebrate. 🎉
It sounded close. Here's why it's not spot-on yet.
Claude knows what you do now. What it doesn't know is what you're known for, who exactly you're for in one sentence, the three stories you tell on every single call, or the five things you talk about that nobody else in your space does, and if you ask it any of those right now it'll take a swing and hand you something that could belong to anyone. Memory can't fix that. It was never in your head as sentences, because nobody ever sat you down and asked the questions that get real answers out of you.
You built an intern today. She knows you. She'll wait at her desk until you hand her something, and that's fine. That's what today was for.
You’re one tap away ✨
confirm each one, then celebrate
Here's what you just built:
- A Business Profile: who you are and what you're building.
- A Voice Profile: how you talk and how you like to work.
- A Business Brain Project in Claude: both files loaded, instructions set.
- An AI that actually knows your business.
Three rules from here:
- Anything about your business starts inside your Project. That's where it knows you. Random stuff (Love Island recaps, dinner ideas) gets a regular chat.
- When Claude stops using your name, the chat's too long. Open a new one inside the Project. Nothing's lost.
- Ask it something real today. An email, a caption, a decision. See what it does with what it knows.
Heads up: you just passed Level 1 and broke up with doing it all yourself!
Consider your new Business Brain like hiring your first intern. She knows the facts. What you sell, who you sell to, how you like to work. She's better than you doing it all yourself, but she'll also wait at her desk until you hand her something to do. And when you do, she'll take a swing, reference the files and instructions you gave her, and do her very entry-level best.
But an intern isn't qualified. She doesn't know what you're known for, the story you tell on every sales call, or the five things you talk about that nobody else in your space does. Nobody wrote her the job description. So every task still starts with you prompting her and explaining what you need her to do.
- Knows the facts
- Waits at her desk
- You prompt, she swings
- Knows what you're known for
- Runs on her own
- Has the job description
You were never taught to brand your AI.
Level 2 is where you onboard qualified employees, and in Off My Plate I help you do it in one strategic interview with your AI brand strategist. It asks, you yap, it listens, and your positioning, your stories, your content pillars, and your voice get pulled out of your head and built into Claude as skills, aka job descriptions.
It's basically the skill that builds skills, and it runs completely on its own. If you truly want your AI to understand your brand, if you want to stop being the bottleneck to your human team, if you're ready to truly take work off your plate, get on the waitlist to be the first to know when this launches.
Do I need to pay for Claude to do this?
No. Projects are on the free plan, so the whole workbook works without paying. Pro gets you more usage and the Opus model. Nice to have, not required.
What if I’m brand new to AI?
Every single round has a “Starting Fresh” box written specifically for you. Answer those questions directly and you’re good. You’re not missing anything.
Will I lose my work if I close the tab?
Your answers auto-save to your browser as you type, so if you refresh, they’ll still be there. BUT: if you clear your browser, use a different device, or your browser crashes, it’s gone. That’s why there’s a Download Progress button in the banner that saves a backup file of everything. Use it. Restore it anytime with Upload Progress.
How long does this actually take?
30 to 45 minutes if you've been using an AI and it already knows you. It's copy and paste, plus a few settings clicks in Claude at the end. Answering from scratch takes longer, so split it: Think tonight, Speak and Work tomorrow. Your progress saves.
What’s markdown and why does it matter?
Markdown is just a clean text format with headers and bullet points. Claude reads it best when you upload it later. You don’t have to format anything yourself.
Can I do this on my phone?
Yes. The workbook is mobile-friendly. But you’ll probably have a better experience on a desktop or tablet since you’ll be copying and pasting between this workbook and Claude a lot.
What comes after The Breakup?
This gets you a Business Profile and a Voice Profile v1, loaded into Claude. That's Level 1, and it's free. Level 2 goes deeper: your positioning, your stories, your content pillars, pulled out of you and built into Claude. Get on the waitlist and you'll hear first.
What if the prompts don’t work for my business?
Edit them. These are starting points, not scripture. If a prompt doesn’t fit, tweak it. If a round doesn’t apply to you yet, skip it. The Business Profile works better when it reflects your actual business, not a template.
Do I have to use Claude? Can I upload the Business Profile to other AIs?
Built in Claude. Yours forever. Take it anywhere. Just know it runs best where it was born. The files are yours. Keep whatever else you use.
Do I have to stop using my other AI?
No. You're breaking up with re-explaining yourself, not with a tool. Add Claude, set it up right, and keep whatever else you use.
Is my data safe?
Yes. Everything you type lives in your browser only. Nothing gets transmitted to a server, nothing gets stored anywhere, I don’t see it, no one sees it. That’s also why you need to save your progress manually if you want a copy.
I’m stuck. Who do I talk to?
Email my team at hello@thebrandvibe.com and tell us exactly where you got stuck. We read everything and we’ll get back to you.
Raised in Chicago, currently Nashville-based. Mom to three teenage boys. Wife. And somehow, a serial entrepreneur, which either sounds impressive or unhinged, depending on the day.
I spent almost two decades in corporate America, including VP of Sales at a Fortune 500, before I decided I wanted to build something mine. So I did. More than once. And I will be the first to tell you that I absolutely do the most.
But here's the thing. AI is the reason I can do the most while actually doing the least.
Not because I handed my business to a robot. Because I built a brand strong enough to train one. Everything I produce, every piece of content, every client touchpoint, every strategy session, starts with a foundation that AI already knows. My voice. My frameworks. My business. Trained in, not typed out every single time.
The fact that you're here, building a Business Brain instead of typing the same prompts over and over, is exactly the right first step. You're training Claude on the foundation it actually needs to work for you. And when you're ready to go deeper... something's coming. Get on the waitlist so you don't miss it.
xo, former Chief Everything Officer
Come say hi.
The Brand Vibe® lives at thebrandvibe.com. Everything I build lands there first. Come find me.